GHD (Good Hair Days) initially took the hairdressing trade by storm shortly after the beginning of the brand new millennium; the GHD styler was an in a single day success with each hairdressers and salon shoppers. The explanation for this was easy, the GHD styler was far too superior to some other styling device available on the market and feminine shoppers and hairdressers have been amazed the outcomes they might obtain. Considerably dashing up the time it took to get a shoppers hair completely straight, and simply straight, straighter that they might ever get the hair simply by blow drying or utilizing an alternate hair straightener. GHD took a novel strategy to constructing there picture by solely associating themselves with hair salon’s and hairdresser, positioning itself as knowledgeable styling device, utilized by skilled hairdressers.
Via this salon solely strategy GHD and hairdressers have constructed up a two manner loyalty programme. Any hairdressing salon or hairdresser value its salt wouldn’t be seen useless utilizing something however a GHD styler on there shoppers. A lot in order that hairdressers appear to have an virtually snobbish angle to different hair stylers. Have you ever seen that I hold referring to them as GHD IV stylers? That’s as a result of ghds are not about simply getting your hair straight, therefore ghds important effort in re-branding this device as styler, fairly than a “Hair Straightener”. The GHD styler has boundless versatility, which has empowered hairdresser all around the world. Giving them the flexibility to essentially categorical and exhibit there inventive abilities to there shoppers. With slightly little bit of observe and creativeness, hair stylist can add quantity, texture, definition, curls and waves to dramatically crate a complete want search for there consumer utilizing the GHD styler.
GHDs are a big development from the standard hair straighteners or stylers that individuals could have seen in there native hair salon within the 1990’s, which extra resembles medieval torture units. GHD not solely ship the outcomes hairdresser need for there shoppers, however the entire model picture of GHD suits in completely with a trend oriented trade corresponding to hairdressing, the model itself was not too long ago listed in a e book of the world coolest 100 manufacturers. Not unhealthy for a product which is barely seven 12 months outdated. The GHD stylers is a lady should have, no1 styling accent, the one present she needs for her birthday, for Christmas. It’s best to see the look on the woman’s faces in our salon when there boyfriend/husband or father dares to counsel that she purchase’s an everyday model of hair straighteners for half the worth. Certain sufficient, the purple mist descends they usually quickly step again into line.
The GHD improvement of there model is a real blueprint for any new product seeking to pressure its manner into the market, seeking to seize the eye of the general public, to create a buzz, to develop into a iconic model. GHD have proven unwavering help to roots – the skilled hairdresser. When different corporations would have given in to temptation and bought out for a fast buck to the massive nationwide and multinational retail retailer, GHD has stood quick. They admire the necessary position the skilled hairdresser has performed in making there model develop into the powerhouse it has and driving into additional ahead. Even now that the model has develop into established, the partnership exhibits no signal of slowing down, if something this love affair is changing into even stronger.
GHD are additionally making in hairdressers improvement and training. GHD have arrange an unique GHD skilled our within the U.Ok. the place among the nations best possible hairdressers share there inventive concepts, product information and Ghd styling strategies with Ghd salon hairdressers. They host enjoyable, inspiring, arms on way of life seminars to assist hairdresser higher perceive the wants of there shoppers and have open eight regional Ghd Academies providing academic programs in basic chopping, Avant Garde styling, catwalk styling, portfolio constructing and working your photograph shoot.
On prime of all this they’ve additionally introduces there personal yearly awards night time, this years awards have been held on the swanky cafe Royal in London. It featured eight classes, rewarding excellence and creativity in classes together with inventive styling, innovation, catwalk styling, retail and advertising. I used to be fortunate sufficient to be nominated for certainly one of these awards working for Moda Greco Hair Salon for a second 12 months in a row. Sadly, I did not win this 12 months both – daylight theft in case you ask me…ha-ha…however I am not bitter, as the entire occasion was nice enjoyable and actual true motivator to attempt even more durable subsequent 12 months – I will likely be again subsequent 12 months. Fingers crossed. The day included a champagne reception, adopted by a 3 course meal, the awards presentation and them a glitzy after present occasion, which included an unique have a look at the “GHD Directive” artwork staff’s new assortment “Heavenly Creature”.
Because the GHD model continues to develop so does it relationship with the skilled hairdresser. There have been rumours that GHD could turns its again on the salon and begin introducing the model into supermarkets and excessive avenue retailers. I do hope that that is only a hearsay, as a result of GHD have proved, that you would be able to construct a profitable world-wide hair care model via being a 100% skilled salon solely product. So i hope for now and sooner or later all of us have a Good Hair Day.
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